Vanguard Opens Crypto ETF Trading to 50 Million Customers
Vanguard, the multi-trillion-dollar asset manager, is reversing its long-held aversion to digital assets by enabling crypto ETF trading on its platform.
Starting Tuesday, December 2, the firm will permit trading of exchange-traded funds and mutual funds tied to Bitcoin and several other cryptocurrencies, according to ETF analyst Eric Balchunas. This expanded access includes products linked to Ether, XRP, and Solana—marking a significant departure from Vanguard’s previous stance of excluding crypto investments altogether.
As the world’s second-largest asset manager, overseeing more than $11 trillion and serving upward of 50 million clients, Vanguard’s decision is a notable shift. ETF commentator Nate Geraci remarked that the company has “finally caved” to mounting pressure.
Growing Appetite for Crypto ETFs
The adjustment comes as investor interest remains strong, with spot Bitcoin ETFs drawing billions in inflows since their introduction in January 2024, Bloomberg reported.
According to Andrew Kadjeski, Vanguard’s head of brokerage and investments, crypto ETFs and mutual funds have demonstrated resilience through volatile markets while maintaining liquidity. He added that operational systems supporting these products have improved and that investor preferences continue to evolve.
Kadjeski reiterated that Vanguard does not intend to roll out its own crypto offerings, but the firm wants to ensure its brokerage platform gives clients access to the investments they’re seeking.
This policy pivot follows the appointment of CEO Salim Ramji—formerly a BlackRock executive known for his support of blockchain technology—who took the helm more than a year ago.